Top 10 Best CRM Software In 2024

The days when you would use email, spreadsheet, and pen-and-paper-based solutions to store customer profiles are long gone. Today, you need a centralized system where all your customer data can be organized and managed in a single place.

That’s what high-quality, scalable, and robust Customer Relationship Management (CRM) software does for your business. These tools are designed to streamline your workflow and manage customer interactions.

However, with so many options available, picking the best can be a little overwhelming.

Some are designed for small businesses that need basic customer service tools, while others are for tech industries that offer out-of-hours IT support and large enterprises that need collaboration, communication, reporting, and AI-powered tools in the CRM.

To help you choose the best, we’ve rounded up the top CRM solutions dominating the IT world in 2024. Check out the features, pricing, and other details of each, and pick the one that suits your business needs.

• Salesforce
• Zoho
• HubSpot
• Insightly
• Zendesk
• Freshsales
• Pipedrive
• Less Annoying CRM
• Apptivo
• Creatio

Pricing :-

Salesforce has tiered pricing plans. Here are the five plans you can choose from.

• Starts at $24/month
• Professional: $80/month
• Enterprise: $165/month
• Unlimited: $330/month
• Einstein 1 Sales: $500/month

Key Features :-

• Sales Cloud: Salesforce Sales Cloud manages all sales operations and customer data in a centralized location. Common tools in Sales Cloud include sales forecasting, lead management, and workflow automation.
• Marketing Cloud: Use Salesforce Marketing Cloud to stay up-to-date with the latest marketing trends. The product enables businesses to create, run, and analyze their marketing campaigns across all marketing channels.
• Service Cloud: Salesforce Service Cloud is for customer management. The tool comes packed with a robust and user-friendly ticketing module, which allows you to route tickets to agents, offer live chat to your customers, and manage customer interactions in one place.
• Community Cloud: Community Cloud offers customer-to-customer interaction. It serves as a Salesforce community where your team can interact with your customers, share useful resources, and answer their questions.
• Analytics Cloud: This AI-powered product allows you to gather insights into your business operations. You can track customer interaction, engagement, satisfaction score, response rate, resolution rate, and other key metrics through advanced visualization tools.

One of the leading CRM providers, Salesforce has become the best choice for all sizes and types of businesses. This cloud-based CRM solution can be scaled up and down, depending on your infrastructure.

It is much more than customer relationship management software. Thanks to its wide range of cloud-based tools, including sales, commerce, and service clouds, it serves as a one-stop solution for your marketing, sales, and all eCommerce requirements.

It has a tiered pricing policy, meaning there’s a plan for startups, small businesses, and large-scale organizations.

Pricing :-

Zoho currently offers four plans, each with different pricing and features. Add-ons are also available for an additional price.

• Standard: $15/month
• Professional: $39/month
• Premium: $79/month
• Elite: $239/month

Key Features :-

• Macros: Macros facilitate automation, making your day-to-day tasks easier. You can set triggers for different actions. For instance, if a lead contacts you, a trigger will be activated, notifying your team to send a welcome email to them.
• Lead Management: Zoho’s capabilities, in terms of lead management, go beyond tracking your prospects. It stores the profile of each lead and attaches a tag to them, ensuring that your team knows which lead needs to be contacted, which needs a follow-up email, and which one doesn’t need any action on your end.
• Reporting and Analytics: The free reporting tool provides sufficient data about your key business metrics. Custom reports are available for paid plans. They allow you to view the data that’s crucial for your business.
• Omnichannel Communication: Zoho brings all your communication channels into a unified platform, giving you a clear view of all your conversations with your customers in a single place. You can connect your social media, live chat, phone calls, and emails with the Zoho CRM.

For small businesses and startups, Zoho is the best CRM in the industry. Packed with sales, marketing, and customer service features, Zoho is known for its clean and user-friendly interface.

It has a short learning curve and a free plan, which covers nearly all the basic features you expect from customer relationship management software.

Its speciality is the AI-powered Assistant named Zia. It’s a virtual chatbot tool that offers predictive analysis, trends analysis, leads generation, and customer management. The service, however, is only for users who have subscribed to its top-tier plans.

Zoho’s core functionality is its data and analytics. Users who have opted for free and paid plans get pre-built reports. Plus, you can generate custom reports that have visual tools and data that suit your brand.

Pricing :-

HubSpot’s pricing starts at $20/month. It offers a free trial and different packages for its marketing, sales, and other suites.

Key Features :-

• Content Management System: HubSpot allows you to create a website, pick a theme, and track your marketing campaigns. It has SEO tools to improve your SERP ranking.
• Email Tracking: use HubSpot’s email tracking to get insights into the number of people who opened your email, click-through rate, users who took an action, etc.
• Ticketing System: HubSpot’s ticketing system converts user inquiries into tickets, assigns them to a qualified agent, and helps you keep track of all tickets in a centralized location.
• Knowledge Base: Your customers can get self-help through HubSpots vast library of help guides, articles, FAQs, and other relevant content.

HubSpot is an ideal CRM solution that brings sales, marketing, and customer service into one place. Its free plan gives you access to its core functionalities and is often sufficient for most small-scale businesses.

HubSpot has nearly every tool for your sales and customer management operations. If it doesn’t, it probably has an integration for it.

The USP of the tool is its simplicity or quick set-up process. You will be guided throughout your CRM configuration journey. HubSpot Academy is a good source of information for those struggling with the setup part.

Pricing :-

Insightly is free for up to two users, and its paid plans are divided into three categories:

• Plus: $29
• Professional: $49
• Enterprise: $99

Key Features :-

• Contact Management: Track and store your contact details in a single centralized system. You can also monitor your customers’ activity throughout the sales funnel.
• Project Management: Manage your tasks and assign them to your team members. Track the task’s progress and handle all activities related to different projects in a unified system.
• Email Integration: It’s compatible with Gmail and Outlook, providing you with a clear picture of all your emails and contacts within the CRM.

Packed with pipeline management, a document library, multi-currency support, email routing, and a custom dashboard (to name a few), Insightly is a great choice for small-to-large-scale businesses.

It’s an ideal choice for beginners trying a CRM solution for the first time, as its easy-to-use features and neat dashboard make your life a breeze.

The biggest issue, however, is its lack of advanced help desk features. If you want a scalable and robust ticketing module, you need to buy them as add-ons.

Pricing :-

Zendesk has four plans:

• Suite Professional: $115/month
• Suite Growth: $89/month
• Suite Team: $55/month
• Suite Enterprise: custom

Key Features :-

• Ticketing: Collect tickets generated from different supported channels into a single dashboard, track them, and assign them to the most qualified agent.
• Knowledge Base: Create a comprehensive knowledge base that consists of articles, FAQs, and other self-help options.
• Multichannel Support: The platform supports social media, live chat, email, and voice support
• Reporting and Analytics: Use its centralized reporting dashboard to track important metrics like resolution rate, response rate, customer satisfaction score, and more.

Zendesk started as a help desk system that offered all the functionalities of IT help desk software, but its growing popularity made it one of the popular CRM solutions.

While the solution encompasses a wide range of CRM features, it’s more geared towards help desk services, such as advanced ticket routing, automated assigning, a consolidated view of all tickets on a single dashboard, and AI-powered analytics.

Zendesk for Service is its key product. The solution is highly recommended for businesses that need help desk support or IT businesses that offer customer services.

If you want a fully integrated CRM solution with marketing automation and sales tracking capabilities, you should consider other options.

The company has also released Zendesk Sell, software that automates sale tracking, pipeline management, lead generation, and other tasks.

Pricing :-

Freshsales offers a 21-day free trial for all its paid plans. Here are its three plans:

• Growth: $9/month
• Pro: $39/month
• Enterprise: $59/month

Key Features :-

• Automation: Set triggers for certain actions and automate your workflow.
• Email Integration: Get reminders for email follow-ups, track your email engagement rate, and manage your email contact directly within Freshsales.
• Phone Call Integration: Make phone calls and manage your voice inquiries within Freshsales.

If you want a customer relationship management system that combines sales and marketing features in addition to a robust ticketing module, Freshsales could be an excellent choice.

This CRM tool by Freshworks integrates seamlessly with DocuSign, email marketing, and other third-party tools to streamline your sales and marketing.

For those looking for simple, functional, and scalable CRM software for your growing business, Freshsales is a good option.

Pricing :-

Pipedrive offers five plans, and there is a free trial of 14 days for each plan.

• Essential: $12
• Advanced: $24
• Professional: $49
• Power: $59
• Enterprise: $79

Key Features :-

• Pipeline Management: Manage different stages of your sales cycle and track your customer activities throughout their buying journey.
• Manage Deals: You can track deals and manage all details relevant to specific deals. The deal management features help you close multiple deals efficiently.
• Contact Management: Keep track of each customer who contacts you and record their profile in a unified system. You can locate these contacts in a few clicks.

As the name suggests, Pipedrive is designed to simplify and automate your sales processes and streamline pipeline management.

Featuring an intuitive interface, a robust dashboard, and an AI-powered chatbot, Pipedrive helps organize your calls, messages, and all contacts in a single place.

Overall, it’s a straightforward CRM solution. The only drawback is that its customization and integration options aren’t as vast as other CRMs mentioned in this list.

Pricing :-

Less Annoying has set $15/month for each user as a flat-rate pricing model. There’s no tiered-based pricing or varying plans.

Key Features :-

• Task Management: It has a built-in task management module that lets you track tasks relevant to different deals.
• Email integration: Get your email updates within the CRM software.
• Task Automation: Set reminders and triggers to automate sales-related tasks.

Less Annoying CRM is your best choice if you are a startup or sole proprietor with basic customer relationship management requirements.

The solution offers all the basic features of CRM software with a flat-rate pricing that’s comparatively more affordable than all the products mentioned in this list.

Compatible with mobile and desktops, Less Annoying has the simplest user interface and is designed for people who have never used a CRM before.

However, its ease of use and quick configuration come with a limited set of features. So, it’s not as comprehensive as other CRM tools.

Pricing :-

Apptivo has four plans:

• Lite: $20/month
• Premium: $30/month
• Ultimate: $50/month
• Enterprise: Custom

Key Features :-

• Contact Management and Customer Support: Manage all your contacts in one place and use its ticketing module to resolve customer queries efficiently.
• Project Management: Plan and manage your projects effectively using its Gantt charts.
• Invoicing: Create and raise custom invoices within the CRM. Set up recurring billing for subscription-based services and track financial reports.
• Supply Chain Management: Manage your stock, supplier’s data, and purchase orders.

Apptivo is another advanced CRM solution designed for business management, packed with invoicing and billing, supply chain management, project management, and more.

Its open API allows you to build your own integrations. The tool can also integrate seamlessly with third-party solutions, including QuickBooks, Stripe, Office 365, and more.

Pricing :-

It has three pricing plans:

• Growth: $25
• Enterprise: $55
• Unlimited: $85

Key Features :-

• 360-degree View: Get complete profile details of each customer, including their contact information, history with your business, and more on a unified system.
• Sales Automation: Creatio’s sales management module allows you to track sales, manage pipelines, and handle leads efficiently.
• Reporting and Analytics: You can use its built-in reporting tools to track the KPIs.

Creatio is a unified platform for sales automation and customer service management. The solution is a great fit for large-scale companies looking to streamline their sales and marketing operations.

The tool offers multiple customization options and is quite comprehensive in terms of features. If you are a small business with fewer requirements, its complex dashboard might not be your best choice.

But, overall, it delivers a great performance in sales automation and customer management.

The right CRM solution will not only keep track of your individual customers’ preferences and history with your business but also provide an array of tools that free up your employees’ time for mundane tasks and simplify your customers’ journey on your website.

These were our 10 top picks for 2024. Conduct thorough research on the features, pricing, and other aspects of each tool before choosing.